Attention Gardeners! Grow Club at Iver – Opening This Friday

Something exciting is coming to Iver this week… and we can’t wait to share it with you.
Grow Club officially opens this Friday, and it’s all about getting hands-on, learning how plants grow, and taking a little bit of our nursery home with you.

What is Grow Club?
Grow Club is our new space dedicated to plants at an earlier stage of their journey.
The plants you’ll find here are younger than those on our main shop floor – straight from production and ready for you to grow on at home.
Most of them begin life as tiny plugs, often smaller than your thumb. From there, they develop stronger roots and adapt better when they’re grown on in your own pots, beds, or baskets.
It’s a simple idea, but a really rewarding one – you’re not just buying a plant, you’re growing it yourself from the start.
How to “Grow On” Your Plants
If you’re new to this, don’t worry – it’s easier than you think.
Start them off somewhere bright and sheltered – a greenhouse, covered space, or sunny windowsill works perfectly
Once roots are well established, they’re ready to move outside
Choose a pot you love and use fresh compost
Water thoroughly after potting
Keep them protected for the first week
Feed once they’re established
Pick it. Grow it. Pot it.
Growing on indoors helps create stronger, healthier plants – and often more flowers too.
Perfect for Families & Young Growers
Grow Club is also a great way to get kids involved in gardening.
We love inspiring young growers – and honestly, it’s one of the most fun (and easy) ways to start.
Choose simple, easy-to-grow plants and let them:
Pot them up
Watch them grow
Care for them day by day
Whether it’s in the garden or on a windowsill, it’s a brilliant way to learn where food and flowers come from.
Picture it, smell it, grow it, eat it.
Ask our team about seasonal children’s growing activities and school partnerships – we’re always happy to help.
From Our Nursery to You
Our nursery has been at the heart of what we do for generations.
Flowerland has grown and nurtured millions of plants right here. What started as a single greenhouse has grown over seven decades into a thriving, multi-faceted, family-owned business.
We’re proud to grow responsibly, using:
Biodynamic practices
Recycling and reusing materials wherever possible
Reduced plant miles by growing locally
Solar power and biomass heating to support our process
It all means healthier plants – and a more sustainable way of gardening.
Get Hands-On
When you visit Grow Club, you’ll also be able to create your own planted baskets in-store, with help from our team.
It’s relaxed, hands-on, and a great way to leave with something completely your own.

See You This Friday
We’re so excited to open this new space and share it with you.
Whether you’re a seasoned gardener or just starting out, Grow Club is all about getting involved, learning something new, and enjoying the process.
Pop in, have a look around, and start growing.
We can’t wait to see what you create





