Privacy Policy
Why this privacy statement?
We process your personal data for the benefit of our service provision. We attach great importance to your privacy and we will therefore treat these personal details confidentially and carefully. Personal data is processed in accordance with the legal provisions such as the Data Protection Act and, from 25 May 2018, the General Data Protection Regulation (also known as GDPR). We would like to further inform you about this in this privacy statement.
Applicability of privacy statement
This privacy statement provides information about the processing of personal data by or on behalf of Flowerland and only applies to the use of its customers’ personal data and visitors to the website.
This privacy statement does not apply to websites of third parties, such as websites or apps to which Flowerland refers on its website and in its emails. Flowerland recommends that you consult the privacy policy of these third parties on the relevant websites.
Identity of Flowerland
Flowerland is responsible within the meaning of the Data Protection Act and – with effect from 25 May 2018 – the General Data Protection Regulation. This privacy statement provides information about the collection and processing of personal data by or on behalf of Flowerland.
Flowerland is a trading name of B.E. Enterpries Limited. B.E under Companies House number 00641227. Enterprises Limited has its registered office address at Bourne End Garden Centre, Hedsor Road, Bourne End, Bucks, SL8 5EE in the United Kingdom and can be reached at the email address: info@flowerland.co.uk.
How do we collect personal data?
Flowerland can receive information from you in the following ways:
- Directly from you: for example, by entering into an agreement with us, if you contact us by email, telephone or in writing, you place an order in our web shop, register for activities, use the customer card or subscribe to our newsletter.
- Through our own website: for the purposes of carrying out, improvement and registration of our services, we collect various information through our website, web shop and customer card by the use of cookies, among other things.
- Through third parties: we may use the services of third parties. These third parties then act on behalf of Flowerland. This privacy statement also applies to the data collected via these third parties when they act as processor for Flowerland. We are not responsible for the collection of data that does not take place on behalf of Flowerland. In this regard, we refer you to the privacy policy of these third parties.
What personal data do we collect?
Flowerland may process personal data about you because you use the services of Flowerland and/or because you provide it to Flowerland yourself when you fill in a contact form on the website. Flowerland can process the following personal data:
- Contact and account details, including name, address, telephone number, email address, date of birth, information about your home, garden and pets, personal preferences, social media account(s) and any login details that you provided.
- We do not save payment and invoice details if you make an online payment via a third party such as iDeal. If you provide this information yourself to us in another way, for example, in writing or by email, it could be that it is stored.
- Website details – such as IP address, traffic and location data and information about the use of our website, web shop, customer card and digital newsletters.
- Information that you submit when you apply for a job with us, such as your CV, motivation and any related information.
For what purposes do we collect your personal data?
Flowerland uses personal data obtained in the first instance to carry out the agreement that we conclude with the customer in the context of offering products and services on our website, web shop and in our physical shop, and for internal administration. More specifically, we ask you to share your personal data with us for the following purposes:
- For the benefit of entering into, maintaining and improving the contractual relationship with its (potential) customers, or for improving the services and products.
- For the application and implementation of legal obligations.
- To make analyses regarding purchasing and visiting behaviour on the website, web shop and our physical shop(s) and comparing this with other (similar) shops with which we have active or passive cooperation.
- To provide your personal promotions, offers, tips and information by email and/or post.
- To provide purchase related information such as user guides, usage tips, information, warranty certificates, purchase receipts and related products.
- To send promotions on the birthday of (potential) customers.
Flowerland may send newsletters by email. If you no longer wish to receive a newsletter, you can use the unsubscribe link at the bottom of the newsletter.
Personal data is not used for purposes other than those described above.
With whom do we share your personal data?
Flowerland may share your personal data with companies affiliated with Flowerland, its clients, subcontractors (such as processors) who provide services on behalf of us or carry out assignments, suppliers, government agencies and other business contacts.
Flowerland may be required to provide your details due to a statutory obligation on Flowerland and/or following requests from authorities.
Flowerland has taken the necessary organisational and contractual measures to ensure that personal data is processed and protected in line with European legislation.
What cookies do we place?
Our website uses cookies, with which technical information is saved. Cookies are small information files that a website leaves on your device, with which your activities on our website are followed. It concerns for example:
- the IP address of the visitor;
- the date and time of the visit;
- the URL of the referring site (the site from which the visitor originates);
- the pages visited on our website;
- information about the browser used (type and version, operating system, etc.).
We use technical information and cookies to facilitate your visit on the website and to optimise the performance and user experience of the website. Cookies can be placed both by Flowerland itself and by other parties with whom Flowerland cooperates. Below is an overview of the types of cookies that are placed through the Flowerland website:
Functional cookies
Flowerland places cookies that are necessary for the website to function properly and to provide a requested service. These cookies are used to save certain user and preferred settings, to save any log in data and to optimise the user-friendliness of the website.
Analytical cookies
Flowerland uses analytical cookies, such as the Google Analytics cookies, which collect information about the use of the website. These capture, among other things, the number of website visitors, the visited pages and the duration of their stay. The collected data is used to improve the service and optimise the content of the website to the wishes and needs of the users.
Flowerland has concluded a processor agreement with Google for the use of Google Analytics. This agreement ensures that the Google Analytics cookies have been set in the most privacy friendly way. Flowerland has not given Google permission to use information obtained through Flowerland for other Google services.
Tracking or advertising cookies
Tracking cookies are cookies that collect data about the (internet) behaviour of the website user. These tracking cookies are used to enable the user to make optimal use of our website. For example, these cookies are used to record information about the visit so that relevant information can be used for the convenience of the user on a subsequent visit, for example by filling in forms or offering ads that match the (search) profile of the user.
Disabling cookies
Most browsers are set to accept cookies by default, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features and services on our and other websites may not function properly if cookies are disabled in your browser.
Social media
On our website you can share information on social media, through the available social media buttons. The relevant social media can place cookies through these buttons. We have no influence on the use by these parties. They are responsible for the use and provision of data obtained in this way. The privacy policy and the general terms and conditions of the relevant social media are applicable to this use.
How long do we keep your data?
Flowerland does not store your data longer than necessary for the implementation of the agreements and in any case no longer than 24 months after the agreement has been terminated, unless this is necessary to comply with a statutory obligation for retention.
The termination of an agreement in this case means the cancellation of a customer card or the unsubscribing of a newsletter. If you wish to have your data removed in full, you can submit a request for this (see below).
What are your rights?
You must ensure that Flowerland has the correct personal data. You can object to the use of certain data by Flowerland, or request your data for inspection, correction and/or removal of your (personal) data in writing to the e-mail address info@flowerland.co.uk. Upon written request, any corrections made by you will be processed. Flowerland will respond to your request as quickly as possible, but within four weeks.
Complaints about the use of personal data can be directed to Flowerland or to the legally competent institution in our country.
How do we secure your personal data?
Flowerland takes the protection of personal data very seriously and takes appropriate physical, administrative, organisational and technical measures to prevent misuse, loss, unauthorised access, unwanted disclosure and unauthorised modification.
Should you still have the impression that your data is not properly secured or there are indications of misuse, or if you would like more information about the security of your personal data, please contact Flowerland on info@flowerland.co.uk.
Changes
We can change our privacy policy. We will amend any changes to our privacy policy in this privacy statement. We therefore recommend that you regularly check our current privacy statement with regard to any changes.
Questions, comments, complaints
If you have any questions, comments or complaints in response to this privacy statement or about the way Flowerland handles your personal data, you can contact us by e-mail on inof@flowerland.co.uk.
Questions Privacy Policy
Do you have questions about our privacy statement, do you want to change or look into your data or have it deleted? Then you can fill in the form below. We will contact you within 4 weeks.
App Terms & Conditions
Our Rewards Card and App is our way of saying thank you for shopping with us.
General Terms
The promoter of Flowerland Friends and Family whose registered company number is B E Enterprises Ltd and registered office is B E Enterprises Ltd Hedsor Road Bourne End SL8 5EE.
By joining the Flowerland Friends and Family loyalty program, we will collect and use personal information about you in accordance with data protection legislation and our Privacy Policy. This personal information includes your registration details, information about the use of your Loyalty Card, shopping purchases and other information that you give us. It will be used to administer the loyalty program, provide you with benefits, personalising your offers and to keep you updated with our latest news.
These terms and conditions replace all previous versions and are correct as of June 2024. They will be governed by and construed in accordance with the laws of England, and any disputes will be decided only by the English courts.
B E Enterprises Ltd reserves the right to change these at any time, on reasonable notice for legal, regulatory, business or policy reasons.
Members who continue to participate in the scheme following such a change will be considered to have accepted the updated terms and conditions.
A person who is not a party to these terms and conditions shall have no right under the Contract (Rights of Third Parties) Act 1999 to enforce any term of these terms and conditions, but this shall not affect any right or remedy of a third party which exists or is available apart from that Act.
Your purchase history will be used to look up receipts on your request and to send relevant information and reward vouchers.
Members are only entitled to participate in one loyalty account each.
B E Enterprises Ltd reserves the right to refuse, merge or close additional accounts at any time.
Loyalty accounts, coupons, points and vouchers cannot be transferred, bought, sold or traded in any way and cannot be exchanged for any cash alternatives in whole or in part. Terms and conditions of voucher use will apply and will be stated on each voucher issued.
All vouchers issued are non-transferable
If the loyalty program reasonably suspects abuse, fraud or misconduct in respect of use of the card, it may refuse to issue and/or cancel points or vouchers. You may not rely on any human or software error which results in the award of points or vouchers to which you are not entitled under these conditions.
If no transaction occurs by a member in any consecutive twelve-month period, any offers and/or vouchers may not be issued.
Joining the loyalty program
Your name, full postal address, email address, date of birth must be provided for a card to be registered. Applicants must be aged 18 or over and must have a resident UK, Channel Island or Isle of Man address. B E Enterprises Ltd reserves the right to refuse an application at its sole discretion.
Members will need a valid email address to register your card/ sign up to our app. If you do not register your card /app you will not become a member or be able to collect your points nor will you be eligible for other offers and promotions available to members.
B E Enterprises Ltd will use your email address to administer the loyalty program, communicate our T&Cs and send you information about the current offers. If you don’t want to receive marketing emails, you can unsubscribe at the bottom of the emails. However, by unsubscribing, you won’t be able to see all the great offers available to you without logging in to the app.
Biometric Login
For enhanced security and ease, the Flowerland Friends and Family mobile application may offer biometric login capabilities, including but not limited to thumbprint or facial recognition. This feature is optional and can be used by a member at their discretion.
By opting into enabling the Biometric Login feature, you consent to the use of your data solely for the purpose of identity verification and application access. This data will be encrypted and stored securely on your device.
Members are responsible for ensuring that their biometric data is kept secure and for not allowing others to access their account via Biometric Login.
Members can change or disable the Biometric Login feature at any time through the Application settings. Upon disabling, Members will be required to use alternative login methods, such as a password.
B E Enterprises Ltd shall not be held liable for any loss, theft, or unauthorised access to a Member’s account through the Biometric Login feature.
Points Vouchers
Rewards and points are only offered as a result of purchasing products within B E Enterprises Ltd.
Points will not be awarded for non-qualifying products, including hot drinks, vouchers, concessions and clothing.
Members can collect 2 points for every £1 spent in a single transaction (after discounts and exclusions). Points are converted into vouchers and issued with a qualifying statement with expiry date and other terms and conditions displayed on the member’s voucher.
Each point is worth 1p in reward vouchers. Points have no value until converted into vouchers and must be used in full in one transaction with any remaining balance being voided.
B E Enterprises Ltd is entitled to remove points from a member’s account at any time, if products are returned for any reason and a full or partial refund of the purchase price is given. This also applies to the exchange of products, unless the exchange is for products with an equivalent point’s value.
B E Enterprises Ltd reserves the right to alter the terms of the points system at any time and is under no obligation to award points for any reason outside of qualifying transactions.
Birthday Treat
Members who provide their date of birth at point of application or by updating their details within their App will be issued a birthday treat voucher on or around the birth date they supply. Expiry date and other terms and conditions will be displayed on the member’s
voucher. Members will only be entitled to one birthday voucher per year.
B E Enterprises Ltd reserve the right to change or withdraw the birthday treat at any time.
Coffee Card
Members will be provided with a hot drinks' loyalty card in their App which will issue a voucher for a free hot drink after the member purchases
9 hot drinks at full price. The member must scan their App card for each of the 9 hot drinks purchased to qualify for this offer.
The expiry date and other terms and conditions will be displayed on the member’s
voucher.
B E Enterprises Ltd reserve
the right to change or withdraw the hot drink loyalty card at any time.
Prize Draws
To enter a prize draw you are required to be a member of our app, (members may be required to make a purchase from BE Enterprises Ltd, conditions may vary) members are required to scan their App card/voucher to enter a prize draw.
Winners will be selected via a randomised computer process. The draw will be made within 5 working days of the closing date and winners will be
contacted within 14 days.
B E Enterprises Ltd will make reasonable efforts to contact the winners. However, if a winner has not responded to notification within 14 days of the first attempt, or if
a selected winner is ineligible, in breach of these rules, or unable to take up the prize for any other reason, an alternative winner will be drawn using the same methodology as above. The process will repeat
until an eligible winner is able to claim the prize.
B E Enterprises Ltd cannot be held responsible for winners failing to supply accurate information which affects
prize acceptance or delivery.
The prize is non-transferable and cannot be exchanged for any cash alternatives in whole or in part.
B E Enterprises Ltd reserves the right in its absolute discretion to withdraw or amend without notice this promotion in the event of any unforeseen circumstances outside of its reasonable control or for
such other reason as we deem appropriate.
The decisions of B E Enterprises Ltd are final and no correspondence will be entered into.
Termination of Membership
We would be sorry to see you leave but you may terminate your App at any time in which case all points on the card and vouchers issued shall be lost.
Steps to delete your App account:
Step 1 – Log into your App
Step 2 – Press the Account icon at the bottom of your App
Step 3 – Select the tab called ‘Details’
Step 4 – Scroll to the bottom and tap ‘Permanently Delete Account’
Step 5 – Enter your App password and press ‘DELETE’
Step 6 – Your customer record is permanently deleted immediately.